
Photocatalytic Disinfection
Identifying and testing photocatalytic ingredients and delivery formats for a top home-care brand to create chemical-light, self-disinfecting surfaces for consumer use.
Client
Top-5 Home-Care Brand
Objective
Shortlist Consumer-Friendly Formats
Timeline
10-Week Program
Key Focus
Visible-Light Activation & Durability
The Challenge: Hurdles for Consumer Adoption
Photocatalytic materials offer a "spray-and-shine" alternative to traditional cleaners, but moving from industrial applications to everyday household products requires overcoming four key hurdles.
Key Outcomes: Five Lead Consumer Formats
Our analysis delivered a shortlist of five consumer-friendly formats that met stringent efficacy, durability, and safety targets.
Nitrogen-doped TiO₂ Spray
A clear-coat spray with a bio-based binder achieving 2-log virus kill in 5 minutes.
Graphitic Carbon-Nitride Wipe
Leaves a sub-micron film that retains 90% activity after 5,000 scrub cycles.
Bismuth-Oxide Adhesive Film
A peel-and-stick film for high-touch buttons that self-sterilizes under office lighting.
Ag-TiO₂ UV-Cured Varnish
A commercial-grade coating for countertops.
Spray-and-Rinse Pretreatment
Leaves an invisible photocatalytic silica layer on bathroom tiles.
Strategic Impact
The home-care brand selected the Nitrogen-TiO₂ spray and carbon-nitride wipe for scale-up. With a clear regulatory path, pilot production is slated for Q2 2026, positioning the company to launch a new category of light-activated, chemical-light disinfectants that work between conventional cleanings.